Posts Tagged ‘business’
Investing in health
Many people who sell a health service, like chiropractic, struggle with “taking people’s money”. I want to offer a shift in wording (perspective). Rather than taking their money, we are offering them a place to invest their money. Most bank accounts give little to no retur Investing in a service provided by a skilled professional…
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Renting and buying time
This morning, I rode my bike to work and accidentally took the keys to the car that Monica and I share. After considering options, I decided to hire a direct Uber and, instead of riding as a passenger, I handed my keys to the driver and he drove them to their home. I rented the…
Read MoreLose to win
Those who fail the most win. There are a few caveats: You must learn from each failure. You must not fail the same way repeatedly. You must not fail in a way that kills you (obviously), bankrupts you, or knocks you out of whatever game you are playing. If you mind the caveats, you fail,…
Read MoreKey Performance Indicators
There are X and Y axes for a successful career. The x-axis is time and the y-axis is what you choose to measure, usually profit (business) or income (individual). There are also X and Y axes for a fulfilling life. The x-axis is time and the Y-axis is both trust with people you care about…
Read MoreThe fascia of a business
In the body fascia surrounds, supports, and penetrates every structure and tissue. It is used as a system for mechanical support and production of movement. It also serves for listening to body position and tissue tension. It is intimately involved in the perception of the needs of our internal environments. How do you know when…
Read MorePain vs Gratitude
Consider the implications of the following choice. Option 1: We begin the day assuming that nothing is going to interfere with our plan. We then experiencing pain when it does. Option 2: We begin the day assuming that something unexpected is going to interfere with our plan. We then experience gratitude in the rare occurrence…
Read MoreTired reps
Stop practicing being tired before you get good at it. Start practicing the early recognition of tired so you know when your productivity, sound decision-making, and therefore efficiency begin to drop. Over time, the repetition of intentional action at the edge of your potential followed by recuperation from the microtrauma this induces fortifies skillsets with…
Read MoreThe listening funnel
A typical sales funnel is leaky. You say something to a group of people. Some of them say “tell me more” and move deeper into the funnel. Others leak out the sides and leave. Then deeper down the funnel, some say “go on…” and some leak out and lose interest. Again, tell me more. Again,…
Read MoreGrab your shovel to uncover your people
The people you serve best are buried in the bulldirt of the internet and waiting for you to find them. Questions that drive to heart of their needs and the empathy it takes to see the world from their eyes are your tools. They are your shovel. It’s not easy work, but when you dig…
Read MoreChiro Q&A: Business loan
Question from a chiropractic student asking how to get a business loan. Step one. Identify who you want to serve. If you serve gym rats who just want to give you cash for a one-off adjustment on a portable table, you could do a split with the gym owner you don’t need a business loan.…
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