The inefficient effectiveness of 1-to-1

In a world where it’s easier to send a mass email, easier to make it easier, and less likely that our connections-made become connections-maintained, the law of supply-and-demand increases the value on choosing to do the emotional labor of helping where you’re needed.

Before you decide where you are best positioned to serve your community, consider exerting a bit more emotional labor to ask the people from the community where they think you would best serve them.

Your clients, your partners, your kids… even yourself.

They may not have answers when you ask how you can contribute to their lives.

But if they know you care enough to ask, and now realize that your actions are infused with empathy for them, you may notice a 10x return on the investment of your energy in the form of impact on their lives.