Posts Tagged ‘sales’

Investing in health

Many people who sell a health service, like chiropractic, struggle with “taking people’s money”. I want to offer a shift in wording (perspective). Rather than taking their money, we are offering them a place to invest their money. Most bank accounts give little to no retur Investing in a service provided by a skilled professional…

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The listening funnel

A typical sales funnel is leaky. You say something to a group of people. Some of them say “tell me more” and move deeper into the funnel. Others leak out the sides and leave. Then deeper down the funnel, some say “go on…” and some leak out and lose interest. Again, tell me more. Again,…

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