Gourmet

Gourmet used to mean something.

Then it became a buzz word.

Then it stopped working.

When is the last time you pulled over because you saw a sign that said:

GOURMET SANDWICHES HERE!

Pasture-raised, natural, and fresh still mean something, but they mean very different things to different people.

To the person who goes to the backyard to grab eggs from their chicken coup, fresh means freshly laid.

To the person buying eggs in Safeway, fresh means safe.

What does fresh mean to the person who printed the word “fresh” on the label of the milk that will be shipped across the world?