Posts Tagged ‘marketing’
The fascia of a business
In the body fascia surrounds, supports, and penetrates every structure and tissue. It is used as a system for mechanical support and production of movement. It also serves for listening to body position and tissue tension. It is intimately involved in the perception of the needs of our internal environments. How do you know when…
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Grab your shovel to uncover your people
The people you serve best are buried in the bulldirt of the internet and waiting for you to find them. Questions that drive to heart of their needs and the empathy it takes to see the world from their eyes are your tools. They are your shovel. It’s not easy work, but when you dig…
Read MoreChiro Q&A: Business loan
Question from a chiropractic student asking how to get a business loan. Step one. Identify who you want to serve. If you serve gym rats who just want to give you cash for a one-off adjustment on a portable table, you could do a split with the gym owner you don’t need a business loan.…
Read MoreThirst for empathy
When someone shares with us a struggle that they’re encountering, it’s similar to someone telling us they’re thirsty. Telling the first person how to fix their problem when they didn’t ask for your advice is like throwing water at the thirsty person when they’re not looking. Coaching or guiding them with questions is like holding…
Read MoreListening is relational proprioception
Proprioception is the perception or awareness of the position and movement of your body. The reason this is important is that you use this information to guide your decision making about position and movement. As you walk, it is proprioception that tells you the shape and firmness of the ground and helps guide appropriate motor…
Read MoreThe inefficient effectiveness of 1-to-1
In a world where it’s easier to send a mass email, easier to make it easier, and less likely that our connections-made become connections-maintained, the law of supply-and-demand increases the value on choosing to do the emotional labor of helping where you’re needed. Before you decide where you are best positioned to serve your community,…
Read MoreThe point of the game
If your goal is to get someone to do something that doesn’t serve them for your own personal gain then every time you win, you both lose. You may win a point, but that’s not the point of the game. You lose integrity. They lose trust in humanity. Instead of putting effort into manipulating people…
Read MoreContribution
When your ancestors traveled in tribes, it’s hard to believe that the equivalent of the modern day couch potato would have been allowed to suck up resources without contributing to the lives of the other tribe members. Multiply this over millennia and you have the need for contribution built-in as a survival mechanism to the…
Read MoreProcess-infused
When you finally pour the coffee into your mouth and experience the flavor, this is the result of a process. The flavor of the coffee is infused with the process. The process affects the taste. For some the coffee-making process takes two minutes and six steps: place filter in the coffee maker, add water to…
Read MoreIn service of the long game
A good starting point for the long game of any endeavor is to identify who it is that you want to spend your life serving. What change do they hope to make in their lives? What promise can you make to them when they experience your service? What beliefs do they have? Continue to become…
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